A new construction listing agent for North Atlanta builders.
A developer's agent, from concept to closing. Every project puts your time, capital and reputation on the line. Wesley connects market insight, product positioning and sales execution, from evaluating the lot to coordinating the closing, with clear recommendations at each stage.
Six stages, one point of accountability.
Most agents show up when the house is finished. The best decisions about price and buyer appeal are made long before that.
Land acquisition & early planning
Before you commit, Wesley reviews comparable sales, competing inventory and buyer demand. You get a focused market brief, preliminary pricing guidance and the key questions to resolve with your land and development professionals.
Product planning & design
From floor plans and architectural details to finishes and outdoor living, Wesley brings a buyer's perspective to your design team, aligning the home, its intended buyer and its price before major decisions are locked in.
An established industry network
Three decades of relationships across construction, investment and project services, with introductions to resources suited to each project's needs.
Branding, marketing & exposure
With Ansley's in-house creative and marketing teams, Wesley coordinates one identity across photography, video, signage, print, digital campaigns, events and agent outreach.
Onsite sales & ongoing strategy
A launch calendar that follows your construction milestones, inquiry and agent follow-up, builder-approved site visits, and regular reports on showings, feedback and competing inventory. Dedicated onsite staffing is available when agreed.
Contract to closing
Offers compared on price, concessions, financing, contingencies and timing, not just the headline number. Wesley coordinates the buyer's agent, lender and closing attorney, tracks deadlines and schedules walkthroughs.
Marketing that sets the standard.
Every development has an identity, a target buyer and a story worth telling. Bringing it to market takes more than photography and a listing.
- Development naming, logo and brand identity
- Teaser campaigns, pre-launch materials and broker previews
- Architectural and interior photography, drone and cinematic walkthroughs
- Custom brochures, print collateral and development signage
- Targeted social and digital advertising and property websites
- Professional staging services
- Syndication to more than 750 real estate search platforms, plus Christie's International Real Estate's global network
Marketing doesn't end at launch.
Days
Read the first wave: inquiries, showings, buyer objections and competing listings. Adjust presentation or outreach while momentum is high.
Days
Refreshed creative, targeted campaigns and broker engagement. Together, you decide whether positioning, presentation or price needs to change.
Days
Additional events and a fresh push to agents and buyers. Reporting schedule, campaign scope and budget are agreed up front for each project.
Georgia doesn't require it. The market rewards it.
Georgia's license law lets a builder, and its own regular employees, sell the homes it owns. But only a licensed broker can put those homes in FMLS, where most North Atlanta buyers' agents search, and anyone selling for a builder for pay must be licensed.
A listing broker also brings cooperating-agent relationships, contract and disclosure experience, and errors-and-omissions coverage.
Read: Do Georgia builders need a listing agent?"He doesn't just market the product. He is exposed to all details related to the product. Therefore, you can count on his advice."
N. Zarrabi, builder/developer since the early 2000s
Questions builders ask first.
When should I bring a listing agent into a new project?
Ideally before you buy the lot, and certainly before you finalize plans. Pricing, plan selection and finish level are easier to get right on paper than to fix with price reductions once the home is built.
Do you list single spec homes or only communities?
Both. Wesley works with custom and spec builders on one or two homes, from Forsyth County and Cherokee to Milton and East Cobb, and with developers launching communities. The process scales: a single spec gets the same pricing study, marketing and reporting as a phase of a community.
Which areas do you cover?
North Fulton (Alpharetta, Milton, Johns Creek, Roswell, Sandy Springs), Forsyth, Cherokee, Cobb, North DeKalb and West Gwinnett. See the service area map.
Does Georgia require builders to use a listing agent?
No. Georgia license law lets a builder, and its own regular employees, sell homes the builder owns without a broker. A listing broker adds MLS access, cooperating-agent relationships and contract experience. Read what Georgia law says about builders and listing agents.
Can you provide onsite sales staffing?
Yes, when agreed for the project. Staffing, hours and reporting are set in writing before launch.
How is buyer-agent compensation handled now?
Since the 2024 NAR settlement, offers of compensation to buyers' agents are no longer published in the MLS. Wesley will walk you through how to structure and communicate a cooperating-agent offer so buyer agents keep bringing clients to your homes.
Let's talk about your next project.
Before you buy the lot. Before you finalize the plans. Before you go to market.
Bring the address, plans or project you're considering. Start with a conversation about the buyer, the competition and the sales strategy. For context before you call, read the North Metro Atlanta market report or the Builder & Developer Book.
Ansley Real Estate | Christie's International Real Estate
Office 770.284.9900
Wesley Harper, Associate Broker · 404.800.7653
wesleyharper@ansleyre.com