The Builder & Developer Book: new home sales and marketing, concept to closing.
From concept to closing: a sales strategy that starts before construction. Flip through it here, or download the PDF to share with your partners.
Twelve pages, summarized.
Get to know Wesley Harper
Wesley's understanding of real estate began in a lumber yard at 16. He earned his license at 19 and has spent more than three decades selling homes in North Metro and Intown Atlanta, with a background in custom construction, luxury sales, investment property, renovation and architectural design.
A developer's agent
Six stages of support: land acquisition and early planning, product planning and design, an established industry network, branding and exposure, onsite sales and ongoing strategy, and contract to closing. See builder services.
Branding, marketing & exposure
Development naming and identity, a strategic market launch with broker previews and private events, exposure beyond the listing through Ansley's platform and syndication to more than 750 search platforms, and structured 30-, 60- and 90-day campaigns to keep momentum.
The power of Ansley
AnsleyRE.com search, print marketing that drives digital response, and the Christie's International Real Estate network, whose members handle more than $372 billion in property sales each year.
Testimonials and mission
Builders and sellers describe Wesley's knowledge of land, development, construction and negotiation. The book closes with the mission of Wesley Harper & Associates: 100% focus on your goals and lifelong relationships, one person at a time.
Request a builder consultationSee builder listing services
Related: Do Georgia builders need a listing agent? · North Metro Atlanta market report